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SEO - Search Engine Optimization

Written by :- Shubham Bhor, Marketing Manager

What is search engine optimization ?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really, you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

  • Organic results. Ads make up a significant portion of many traffic is any traffic that you don't have to pay for

Guide towards basic SEO

How SEO works

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

You can categorize SEO tactics into two buckets:

  • On-page SEO: All on page seo strategies happen on your website.

  • Off-page SEO: All of page seo strategies happen off your website

On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing, and other search engines

Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web


  • Improve your page loading speed

  • Produce high quality content

  • Optimize your images

  • Break up your content with header tags

  • Start blogging

  • Make sure your site is readable

  • Optimize your site for mobile devices

  • Encourage sharing on social media

  • Use keywords

  • Use infographics

Benefits of SEO to Your Business

  • SEO Leads to Better User Experience

  • SEO Is a Primary Source of Leads

  • Brings Higher Close Rates

  • SEO Results to Higher Conversion Rate

  • SEO Promotes Better Cost Management

  • SEO Encourages Local Users to Visit the Physical Store After the Search

  • SEO Helps Establish Brand Awareness

  • SEO Ensures Mobile-Friendliness of Your Website

  • SEO Can Be a Long-Term Marketing Strategy

  • SEO Helps You Gain Market Share

Always remember that the ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content. Look for ways that search engine traffic can help your business and site: don’t just chase after the latest SEO buzzwords or jump every time Google makes a recommendation that might improve your search rankings while hurting your overall business.

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