14 Digital Marketing Strategies for eCommerce
Written By :- Manisha Masud, Marketing Manager
There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site.
1) Boost Product Visualization: Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.
Leverage tools that allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. If 3D technology is available, use it to increase engagement and enhance the shopping experience.
2) Add Video: Although not all products require video, if you’ve got something to show off, HubSpot reported that 80% of consumers say video provides confidence in making purchases. If you can show how well your product slices people will understand why they need it.
3) Leverage Artificial Intelligence: Ai can make a significant impact on your e-commerce sales. It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it. You can gather data to provide the clues you.
4) Cutting-Edge Product Filtering: Major e-commerce sites are not using advanced filtering, you could gain by having the considerate site that enables customers to find what they need effortlessly. The more attributes you offer, the easier it is to shop.
5) Automate with Chatbots: Chatbots are not just excellent customer service reps. They can also make great salespeople. They provide up-selling options on the spot while letting customers know when a discount or deal is available. Chatbots are also inventory savvy, and they can track top sellers so that you never run out of stock.
6) Flexible Delivery: A great way to increase cart abandonment is to limit delivery options. Many online customers have abandoned their carts when they find out the delivery options don’t suit their needs.
7) Reduce Cart Abandonment: One of the most effective ways to address cart abandonment is to introduce an email recovery strategy. When someone abandons a cart, you can send a series of emails encouraging customers to complete their transactions. According to Sales Cycle, close to half of the recovery emails are opened, and almost one-third result in a completed sale.
8) Leverage Wish Lists: Leverage those wish lists by sending personalized emails to customers to encourage them to buy. Emails can include sales notices, clearance warnings, or low inventory counts to create a sense of urgency.
9) Encourage User-Generated Content (UGC): Nothing sells a product better than a happy customer. UGC provides hands-on experience from past customers who are living in and using yo your products. Using hashtags on all of your social providing an easy way for customers to post reviews on your site.
10) Mobile Friendly: A shopping cart that scrolls with the customer, so they don’t have to scroll up to find it. Add-to-cart buttons that are easy to find so customers can instantly add items to their cart.
11) Personalize: Personalization should include local approaches that make people feel at home. This is also a strategy that can help you improve delivery based on the location of your customers and their proximity to your warehouses. Personalization and localization can also help you leverage the seasons. You can show customers in the south one set of items and those in the colder north something more suited to their current climate.
12) Use Re-targeting: Re-targeting is central to the success of any e-commerce site. It allows you to follow customers while they are online and to keep them aware of your products and services. Once they visit your site, your ads can show them what they are missing with a quick link back to where they can complete their orders.
13) Improve Checkout: By making your check out simple, you will reduce cart abandonment by making transaction simpler for your customers. If you can do it on one page, then that's all the better for your customers' shopping experience! If a single page is not possible, at least make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help.
14) Encourage Social Purchases: Use social channels to encourage purchases. Instead of trying to compel people to go to your site, let them purchase your products directly from their feeds.This option is available on Facebook and Instagram.
You should make sure that your digital marketing partner should follow all the above points to make your eCommerce business grow. Senmota Technology is specialized in digital marketing and business consultancy, helping clients across the industry to grow their business.