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Written by : Priyanka Lokras, International Business

Social Media Marketing by Senmorta Technologies

“You are what you share”

Social media is, undoubtedly, an ever-changing medium. Whether it’s keeping abreast of new developments in social media, such as new social media features on new algorithms, Or whether it’s educating yourself on new new social media strategies and emerging statistics and data. Social media is a controversy topic in today’s society. Some people think that social media destroys human interactions and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.

Social media makes it easy for people to communicate and interact with each other anytime and anywhere in the world. Social media has made communication a lot more easier than before. Now, with a touch of a button people could communicate with anybody and anywhere in the world. Websites such as facebook makes communication with others and easy task. According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other. Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world.

In terms of digital marketing social media is an important platform. Establishing a profitable, effective social media presence for your business takes time, and yes, it takes efforts also. It wont solve all your problems in within the space of a couple of tweets, but done right, social platforms can be a key connective medium between you and your target audience, and solidify your broader marketing process. However, one thing is sure that social media has become an integral part of the lives of people of all ages today. Therefore, it is important for students to understand the advantages as well as disadvantages of social media in order to make the right choice for themselves.


Social media allows us to fellowship with people from all corners of the world. It gives us a sense of a global community where we are no more divided by political powers but united by our thoughts and interests. We can always keep in touch with people from all walks of our life – a boon that seemed impossible until social media showed up.

It gives the common man a platform to voice with complete freedom of expression, be it for supporting a cause or for addressing a national or international issue of any sensitivity. Business prospects and job opportunities gear up as social media is a stage with global audience to showcase our talents.


The biggest drawback of Social media is that it is highly addictive to almost every person using it. It has altered our sense of reality such that in priding the global connectivity it offers, we forget to connect with the people around us and grow emotionally distant.

This obsession of being glued to our gadget screens all day brings with it an array of health disorders and is the main cause of stress, depression, anxiety and sleeplessness.


Social Media has expanded the horizons of communication more than ever and has changed the pace of life forever. While eliminating Social media from our lives is out of question, its usage can be moderated by limiting our time on it.
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